Women in Gender in the Animated Film”Meraih Mimpi”; Semiotic Analysis of Roland Barthes

Abstract

The concept of gender contained in the animated film "Meraih Mimpi", the writers is interested in conducting the study in how the gender descriptions are related to marginalization, subordination, stereotypes, and violence and how the gender’s role of Roland Barthes' semiotic analysis. The writers used a descriptive qualitative method with data collection techniques in the form of observation and documentation. To analyze the data, the writer used semiotic analysis proposed by Roland Barthes which divides semiotics into two stages, namely denotation and connotation. Based on the result of the analysis, it was found that First, there are 8 scenes in the animated film " Meraih Mimpi " where there is a concept of gender in the scene. The concept of gender includes one scene that is the marginalization or impoverishment of women, two scenes that include subordination or the notion that women are irrational, three belong to stereotypes or labeling, and two include in violence. Second, the delivery of gender injustice in the animated film "Meraih Mimpi" is by using the denotation and connotation stage. The denotation stage is the literal meaning or according to what happens in the scene. The connotation stage is the meaning used to address the hidden meanings contained in the scene of gender injustice