PENGARUH DIGITAL MARKETING DAN DISKON TERHADAP IMPULSIVE BUYING MELALUI MARKETPLACE SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI. UTILITY: Jurnal Ilmiah Pendidikan dan Ekonomi, [S. l.], v. 8, n. 02, p. 214–226, 2024. DOI: 10.30599/utility.v8i02.3550. Disponível em: https://journal.unuha.ac.id/index.php/utility/article/view/3550. Acesso em: 4 jun. 2026.